Alex Merced — official headshot

Alex Merced

Head of Developer Relations at Dremio · O'Reilly & Manning Author · Data Lakehouse Expert

O'Reilly Author Manning Author 35+ Books LinkedIn Learning Instructor LP Vice Chair 2018–2022 2025 Dremio CEO Award

Official Biography

Alex Merced is an American technology executive, author, educator, and former political candidate based in New York. He currently serves as Head of Developer Relations at Dremio, the open lakehouse platform company, where he leads community education and technical evangelism around Apache Iceberg, Apache Polaris, and modern data lakehouse architecture. He received the 2025 Dremio CEO Award for his contributions to the company and ecosystem.

Merced is an established technical author with a particular focus on open-source data infrastructure. He is a co-author of Apache Iceberg: The Definitive Guide (O'Reilly Media, 2024) — translated into Japanese in 2025 — and co-author of Apache Polaris: The Definitive Guide (O'Reilly Media, 2025). He is also the sole author of Architecting an Apache Iceberg Lakehouse (Manning/Simon & Schuster, 2026), as well as Alex Merced's Field Guide to Developer Relations and more than 35 additional books spanning data engineering, artificial intelligence, economics, philosophy, and fiction published independently. His LinkedIn Learning course, Hands-On with Apache Iceberg, launched in October 2024.

Before joining Dremio, Merced built an extensive background as a self-taught software developer and educator. He is a graduate of General Assembly's Software Engineering Immersive bootcamp — a career pivot from finance that was featured in a Course Report profile in 2024 — and later became an instructor there. He subsequently built a wide-reaching educational presence: his coding-education YouTube channel (@alexmercedcoder) has approximately 5,000 subscribers and over 1,500 videos covering JavaScript, Python, Rust, and web frameworks. His second channel (@alexmerceddata) focuses on data engineering, Apache Iceberg, and the data lakehouse ecosystem. He is also a multi-topic instructor on Udemy, with courses spanning JavaScript, Python, C++, Flutter, React Native, AI/LLMs, and data engineering.

Merced attended Bowling Green State University in Ohio, where he worked as a DJ and promotions director at WBGU campus radio and briefly co-owned a local retail business. After moving to New York, he pursued financial training and worked in the finance sector before transitioning into software development and developer advocacy.

Merced has been active in Libertarian politics since the mid-2010s. He was the New York Libertarian Party's 2016 U.S. Senate nominee (a statewide race against incumbent Chuck Schumer), ran in the 2013 New York City public advocate race, and appeared on the ballot for New York City Comptroller in 2017. In July 2018 he was elected Vice Chair of the Libertarian National Committee at the party's national convention — a result covered by Reason magazine and LP.org as part of reporting on the party's ideological direction — and served in that role through 2022. He has been a podcast guest on The Tom Woods Show, Bad Crypto Podcast, Pantsuit Politics, and other programs discussing Libertarian policy and political strategy.

Merced is a prolific content creator and conference speaker. He has appeared at Data Day Texas, Dremio Subsurface, SQLBits, OSA Con (2023 & 2024), DataEngBytes, ODSC AI East, Nerdearla (Argentina), Øredev (Sweden), and Confluent's Currents, among others. His speaker profile is maintained on Sessionize.com. He maintains an active technical blog at alexmerced.blog, a data lakehouse Substack newsletter, and produces creative and philosophical writing through The Lovatarian Substack. He hosts a technology podcast available on Spotify at alexmercedpodcast.com.

A multi-faceted creator, Merced also composes and releases original music. He is known professionally for a public philosophy of empowerment through education, technology, and optimism.

Short Bios for Event Organizers

50 Words
Alex Merced is Head of Developer Relations at Dremio, co-author of O'Reilly's Apache Iceberg: The Definitive Guide and Apache Polaris: The Definitive Guide, and author of the Manning title Architecting an Apache Iceberg Lakehouse. He creates technical content across YouTube, LinkedIn Learning, and a developer blog reaching tens of thousands of practitioners.
25 Words
Head of DevRel at Dremio. O'Reilly & Manning author on Apache Iceberg and Apache Polaris. 35+ books. LinkedIn Learning instructor. Data lakehouse educator.

Verified Credentials

Current Role
Head of Developer Relations
Recognition
2025 Dremio CEO Award
Internal annual award for exceptional contribution
Education
Bowling Green State University
Bowling Green, Ohio — campus radio DJ & promotions director
O'Reilly Books (co-author)
Apache Iceberg: The Definitive Guide (2024)
Apache Polaris: The Definitive Guide (2025)
Manning / Simon & Schuster
Architecting an Apache Iceberg Lakehouse (2026)
International Edition
Apache Iceberg: The Definitive Guide — Japanese Edition (2025)
Published in Japan; confirms global reach of technical work
LinkedIn Learning
Hands-On with Apache Iceberg
Political Office (elected)
Vice Chair, Libertarian National Committee
Elected July 2018 at LP National Convention · Served through 2022 · LP.org ↗
NY Board of Elections
2016 Libertarian U.S. Senate Nominee — New York
C-SPAN
Documented broadcast appearance
Independent Books (self-published)
35+ titles on data engineering, AI, economics, philosophy, and fiction
Conference Speaking
Data Day Texas · Dremio Subsurface · SQLBits · OSA Con · DataEngBytes · ODSC AI East · Nerdearla · Øredev · Confluent Currents · O'Reilly Author Showcase
Udemy Instructor
Multi-topic course library
JavaScript, Python, C++, Flutter, React Native, AI/LLMs, data engineering, finance — Udemy ↗
General Assembly
Alumnus & Instructor — Software Engineering Immersive
Career pivot from finance to software engineering; later taught at GA. Featured in Course Report alumni profile (2024).

Books & Publications

Apache Iceberg: The Definitive Guide cover
Apache Iceberg: The Definitive Guide
O'Reilly Media · 2024 · Co-author
Amazon ↗
Apache Polaris: The Definitive Guide cover
Apache Polaris: The Definitive Guide
O'Reilly Media · 2025 · Co-author
Amazon ↗
Architecting an Apache Iceberg Lakehouse cover
Architecting an Apache Iceberg Lakehouse
Manning / Simon & Schuster · 2026 · Sole Author
Amazon ↗
Field Guide to Developer Relations cover
Alex Merced's Field Guide to Developer Relations
Self-published · Sole Author
Amazon ↗

Full catalog of 35+ titles available at books.alexmerced.com

Media Coverage & Press Mentions

Independent coverage by journalists, broadcasters, and editorial publishers — not including self-published or employer-produced content.

Year Outlet Title / Description Type
2005 BG Falcon Media WBGU staff renovates offices — Identifies Merced as DJ and promotions director at WBGU campus radio. Student Press
2006 BG Falcon Media Game over for Lounge — Reports on gaming store co-owned by Merced; quotes him on the business. Student Press
2013 New York Amsterdam News Tish James prepared for public advocate seat — Mentions Merced as a candidate in the NYC public advocate race. Newspaper
2016 Spectrum Local News (Capital Tonight) Libertarian Running for Schumer's Seat — TV news interview on Merced's statewide Senate campaign. Broadcast News
2016 Pantsuit Politics Podcast Special Episode: Alex Merced on Libertarianism — Full episode on Merced's background and policy views. Podcast
2016 Medium Alex Merced Wants to Be Famous — Profile on Merced's self-branding, politics, and media ambitions. Profile
2017 Reason Magazine All Local Politics Are Stupid — Identifies Merced as the Libertarian NYC comptroller candidate. Magazine
2017 City & State New York Key 2017 New York election races to watch — Notes Merced as the Libertarian on the ballot in the NYC comptroller race. Politics Press
2018 Reason Magazine Libertarian Party Rebuffs Mises Uprising — Reports Merced's election as LP Vice Chair; central to story's argument. Magazine
2018 The Tom Woods Show (Ep. 1306) The Stock Market Demystified — Presents Merced as LP vice chair and finance expert. Podcast
2018 Bad Crypto Podcast Blockchain and Politics with Alex Merced — Feature episode on Merced's political profile and LNC role. Podcast
2020 Reason Magazine What's Next for the Libertarian Party? — Quotes Merced as former LP vice chair in post-election analysis. Magazine
2023 The Data Stack Show The Anatomy of a Data Lakehouse with Alex Merced of Dremio — Dedicated episode on Merced's background and data lakehouse expertise. Tech Podcast
2024 SiliconANGLE Betamax blues: Hudi edging toward "also ran" status — Quotes Merced as expert on Apache Iceberg vs. Hudi/Delta Lake market dynamics. Tech Trade
2024 Let's Talk AI Podcast (Ep. 70) "Data Engineering, Open Source and Dremio with Alex Merced" — A dedicated episode covering Merced's career journey from finance to data engineering, Apache Iceberg, Apache Arrow, and Dremio. Hosted by Thomas Bustos. Tech Podcast
2024 Course Report General Assembly alumnus feature — Merced profiled as a software engineering bootcamp graduate who pivoted from finance to a remote software development and developer advocacy career. Feature
2024 SD Times Predictions for software development in 2025 — Features Merced's expert prediction on data catalogs and Apache Iceberg interoperability. Tech Trade

Speaking, Education & Content

Conference
Data Day Texas 2024
Speaker & O'Reilly Author Showcase · Austin, TX · Speaker listing ↗
Conference
Dremio Subsurface
Annual data lakehouse conference · Multiple appearances as speaker and host
Conference
SQLBits
Session: "Apache Iceberg Data Analytics with Python" · sqlbits.com ↗
Conference
OSA Con (Open Source Analytics) 2023 & 2024
2024: "Open Source and the Data Lakehouse" · 2023: "Data as Code: Project Nessie" · osacon.io ↗
Conference
DataEngBytes · ODSC AI East · Nerdearla · Øredev
International data engineering & developer conferences · DataEngBytes ↗
Online Course
LinkedIn Learning: Hands-On with Apache Iceberg
Published October 2024 · LinkedIn Learning ↗
YouTube — @alexmercedcoder
Coding & Web Development Education
youtube.com/@alexmercedcoder ↗ · JavaScript, Python, Rust, web dev
YouTube — @alexmerceddata
Data Engineering & Apache Iceberg Education
youtube.com/@alexmerceddata ↗ · Data lakehouse, Dremio, open formats
Blog
alexmerced.blog
alexmerced.blog ↗ · Technical tutorials, data engineering, AI
Podcast (host)
Tech Podcast on Spotify
Dremio Blog
Prolific contributor to Dremio's engineering blog

Political Record (Verified Official Sources)

Elected Position
Vice Chair, Libertarian National Committee
Elected July 2018, LP National Convention · Served through 2022 · LP.org announcement ↗
2016 Candidate
Libertarian Nominee — U.S. Senate, New York
Ran against Sen. Chuck Schumer (D) · Statewide ballot · NY Board of Elections ↗
2017 Candidate
Libertarian Nominee — NYC Comptroller
Citywide race · Covered by City & State NY and Reason Magazine
2013 Candidate
NYC Public Advocate Race
Mentioned in New York Amsterdam News · Ballotpedia ↗
Ballotpedia
Three separate candidate entries (2013, 2016, 2017)
C-SPAN Appearance
Video archive available

Press Photos

High-resolution photos are available. Please credit: Alex Merced / alexmerced.com

Alex Merced — professional headshot, Dremio beanie and blazer
Official headshot — blazer & Dremio beanie
Download PNG ↓
Alex Merced — professional headshot, Dremio tee and blazer
Alternate headshot — tee & blazer
Download PNG ↓
Alex Merced — casual portrait, painted style
Casual portrait
Download JPG ↓

Official Profiles & Verification

Press Contact

Email: dev@alexmerced.com

Website: alexmerced.com

Booking / speaking inquiries: dev@alexmerced.com

For interview requests, conference bookings, or media inquiries please email with your publication/event name, topic of interest, and preferred format.